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We’re pleased to announce that client, Chris Cauley is nominated for a Georgia Music Award within the R&B category! Fans can vote here for Chris and it only takes five seconds or less. Chris was recently on “The Voice” and is an extremely talented and well rounded musician. We encourage everyone to click here and vote for him within the R&B category. Congratulations, Chris!
Check Chris out here
Follow Chris on Twitter here
Client, Mandy Gawley’s video, “Let It Go” has been nominated for a Georgia Music Award and we need your help to win!
In order to vote, you must have Comcast/Xfinity on your TV to vote. And if you do, you’ll get to watch the video right on your tv! So, please vote & share with your friends.
Here’s how to vote and you can vote as many times as you want!
Go to XFINITY COMCAST ON DEMAND page
- Page Down
- Select Get Local ATL
- Select Music & Movie Scene
- Select GA Music Awards
- Select Country & Bluegrass
- Select Mandy Gawley – Watch & Enjoy!
Thanks so much for your support! Stay tuned for the results on June 16th!
Purchase tickets to the Georgia Music Awards HERE.
Follow Mandy on Twitter
“Like” Mandy’s FB page
SSMG is pleased to announce and welcome world renowned jazz artist and musician, John Richards to our digital marketing client list. John is a Nashville, TN native and started his music journey on the stage of the Ernest Tubb Midnight Jamboree. He has toured with and or performed on the radio with artists such as Tanya Tucker, Johnny Bush, Bill Anderson, Billy Walker, Bobby Bare and many others. His jazz music is compared to Django Reinhart, George Benson and Chett Atkins and he was recently awarded the prestigious “Nashville Jazz and Blues Award for 2012 Guitarist of the Year”. John’s recent jazz hit, “Blindside” is currently at No. 1 om the Independent Artists Company International Hitline.
John’s upcoming record, “My Jazz II” is being produced by the well known LLoyd Townsend and record label, Imaginary Records. The record is to be released late summer 2012.
Pic: John Richards and Shani Sammons at the project kickoff meeting in Atlanta.
Over the past few weeks, I’ve pondered this subject over and over and over. Being a digital and online marketer brings a lot of pressure when it comes to helping drive sales, conversions, engagement and participation to your clients overall goals and objectives. For many, it’s how they grow, sustain and move to the next level which means, my team is measured on whether we can help our clients achieve their goals. All clients goals are different but one thing remains, “building and maintaining an engaged audience that converts into sales”.
If you are new to the main social media channels, Facebook and Twitter, which I use for most of my clients, you might not know that many accounts purchase followers or likes to “appear” successful to the average audience. In many cases, the decision makers who “purchase” assets think this gets them ahead of others or, in many ways, is a PR move to “stand out” in the marketplace.
With all of this said, I disagree with purchasing “likes” and “followers”. Call me old school but I believe social media should be organic or have a strategy to it every step of the way. Let me be clear, if you purchase ads to increase your numbers, this is part of an overall strategy that I am in favor of, but going to sites who just bring in people based on an algorithim isn’t the way to go. Again, let me be clear: I understand going after targeted followers who have expressed an interest in let’s say “country music” and “are under 30 years old” and how live in “x zipcode”, however, just getting new likes or followers without any rhyme or reason is dangerous to a REAL and AUTHENTIC social media strategy. Let your product speak and then convert fans into followers or likes.
Here’s why:
1. The audience you build with this solution isn’t authentic.
2. It’s shady.
3. No one knows who your brand is unless you’re “Walmart” or someone and Walmart doesn’t need to buy fans, they have them or they don’t.
4. The result is a dark hole with you at the bottom. No attention or respect for your brand which results in zero conversions and sales.
Now, I know I am on a rant and typing this post without supplying the immediate numbers. There are some exceptions to the rule based on your brand, strategy and steps but overall, I think I’m right on target with my gut and evaluation.
What do you think? Have any of you completed any studies on this with analytics you could respond back to me with? I’m curious to hear what you think. Let me hear from you.
(Photo credit: http://www.sexysocialmedia.com)
We love JPM’s new song, “Burn” written with Kristian Bush from Sugarland.
MANDY GAWLEY’S “LET IT GO” VIDEO SET FOR ROTATION ON GAC
This week we announced that Chris Cauley has hired SSMG to grow and engage his fan base and enhance his marketing strategy. We’re thrilled to have Chris as part of the SSMG digital client list! “Chris is such a talented and hard working artist who already has a strong following and fan base. We look forward to continuing to engage his fans and driving more opportunities his way along with his time on talent singing show, The Voice “, says Owner and Chief of SSMG, Shani Sammons.
More info on Chris here and Twitter here: @ChrisCauley.
